25/EST
Harjot Chahal is a Canadian graphic designer and artist.
His work has been seen by over a million people, while being showcased around the globe in places such as, Toronto, Tokyo, Miami, New York and more!
Harjot Chahal is a Canadian graphic designer and artist.
His work has been seen by over a million people, while being showcased around the globe in places such as, Toronto, Tokyo, Miami, New York and more!
DOC 001-2025
Case Study: 001
Audience: Mainly PC gamers, those who are looking to game on their desktop or laptop devices. With the introduction of their new product, the ‘Steam Deck’ (a handheld gaming device), they’re looking to attract new customers who may not have a PC and also existing customers of ‘Steam’.
Competitors: Xbox, MSI, Nintendo, ASUS & Lenovo.
This project had 3 goals.
1. To project is to create media campaign assets for the ‘Steam Deck’ using the existing aesthetic that Valve incorporates into their work.
2. To create a visually stunning and cohesive campaign
3. To adapt on the fly and better my skills
Process: I photographed the Steam Deck using my Canon EOS Rebel Mark II, starting with shots on my desk mat that matched its theme. I then used an overhead soft light and removed the background in post for a clean look. After selecting the best shots, I edited them in Adobe Photoshop, adjusting lighting and colours to match Valve’s press kit style. I added typography and included multiple angles, aiming for a visually striking and cohesive colour scheme.
Challenges: Some challenges I encountered were shooting outside as the lighting was not good, and adjusting the lighting inside. On top of that, I struggled to get my camera to focus properly on some shots, as it was my first time doing any type of product photography.
Outcome: I would say this project was a success, as I showed these designs off to those who own the product online, and the reception was amazing. I gained some friendly feedback and learnt a lot through this case study.